TORONTO, April 10, 2024 – Ahead of the second Women’s National Basketball Association (WNBA) Canada Game presented by Tangerine, which will feature the Los Angeles Sparks and the Seattle Storm playing a preseason game on Sunday, May 5, 2024, at Rogers Place in Edmonton, AB, the WNBA today announced the second group of Canadian female entrepreneurs whose products will be featured through “WNBA Goods presented by Amex,” a retail platform designed to promote and empower Canadian female entrepreneurs.
As part the program, a limited-edition collection of WNBA-themed merchandise from nine women-founded or owned Canadian independent businesses are now available for purchase. More details about the entrepreneurs and their WNBA merchandise, which can be purchased directly through each retailer’s website, are available at WNBACanadaGame.com.
A portion of proceeds from the sales of all items, which range from $16 to $950 CAD, will be donated to the Canada Basketball Foundation (CBF) to support the growth and development of girls and women through basketball programming.
The 2023 WNBA Goods platform, which launched ahead of the first WNBA game in Canada last year, showcased products and companies from Canadian entrepreneurs who collectively sold more than 90% of their WNBA merchandise offerings. Three retailers from the 2023 collection are returning for the 2024 program: Makeway, Scents by Fay and The Give & Grow.
Below is an overview of the nine women-owned Canadian businesses and their products that are part of this year’s program:
“We are thrilled to once again spotlight an incredible group of Canadian entrepreneurs and their products ahead of what promises to be another amazing WNBA Canada Game in Edmonton next month,” said WNBA Commissioner Cathy Engelbert. “Coming off of last year’s historic game in Toronto, there is incredible momentum around women’s basketball in Canada, and thanks to the hard work of these women and their companies, as well as the support of American Express, these products will allow fans across the country to showcase their passion for the WNBA in creative ways.”
“After benefitting from the success of WNBA Goods last year, I’m so grateful to return to the program and join the talented roster of female entrepreneurs participating ahead of the upcoming WNBA game in Edmonton,” said Furhana Glass-Smith, founder, Scents by Fay. “In a banner year for women’s professional sports, I’m excited to be part of a unique platform designed to empower women through basketball and beyond, thanks to the WNBA and American Express.”
“A top priority at Amex is to work with organizations that spark interest and bring value to our Card Members,” said Vanessa Crooker, Vice President of Brand, Partnerships and Lifestyle Benefits at American Express Canada. “WNBA Goods presented by Amex is a unique opportunity to bring together a Card Member passion point for live sporting events while spotlighting female entrepreneurs looking to grow their small businesses, and we are proud to be part of it.”
Tickets for the 2024 WNBA Canada Game presented by Tangerine are on sale now at WNBACanadaGame.com. The first WNBA game in Canada on May 13, 2023, in Toronto, set records for attendance, viewership and merchandise sales.
For more information, fans in Canada can follow the WNBA on Facebook, Instagram, TikTok and X, and the NBA on Facebook, Instagram, TikTok and X. Official WNBA merchandise is available at the NBA Store in Canada at NBAStore.ca.